A picture of a plain little egg has poached the title of the most-liked Instagram post from Kylie Jenner. The photograph, uploaded on January 4th, had the explicit aim of overtaking Jenner’s record-breaking birth announcement to become the most-liked post on the service. The egg post officially passed Jenner’s 18 million likes on Sunday evening, and currently has just over 24.5 million likes.
Egg Gang’s picture of an egg appears to have cracked the viral formula, despite dozens of other accounts with names like “world.record.egg.official” and “world_record_eqq” scrambling to cash in on its success.
(Article By Jon Porter @ TheVerge.com)