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casestudies

Royal Nawaab Covid 19

Due to the COVID-19 lockdown in the UK, a lot of people had a lot of fear and uncertainty regarding the safety of going out to eat. Very few restaurants across Europe had marketed their new health and safety measures in an appropriate way.

The restaurants that had created marketing around COVID seemed to have done so in a clinical way - which was more offputting than reassuring for customers. Businesses were not addressing customer's fear and concerns - simply showing masks or gloves and distanced tables, not showing the process or explaining how each precaution will impact their experience.

The most common perception of Royal Nawaab, when thought of from a customer perspective, is busy busy busy. How could we give customers the confidence to come in and dine as normal?

Due to the COVID-19 lockdown in the UK, a lot of people had a lot of fear and uncertainty regarding the safety of going out to eat. Very few restaurants across Europe had marketed their new health and safety measures in an appropriate way.

Read about how we attracted over 7,000 customers in the first 7 days of the reopening.

Fix-A-Gym

Fix-a-gym Group operates as a supplier of gym equipment in England, Wales, Scotland & NI, and came to lipstick to get help with a problem they were facing when it came to online marketing.

Fix-a-gym had been to multiple digital marketing agencies previously, none of whom had produced the sales or the return on investment that Fix-a-gym were looking for.

They wanted to know how A) they could get their business and their products in front of their ideal target demographic, and B) how could they increase sales quickly.

Fix-a-gym Group operates as a supplier of gym equipment in England, Wales, Scotland & NI, and came to lipstick to get help with a problem they were facing when it came to online marketing.

See how we generated an ROI of 151x in 30 days

Mighty Fine

Mighty Fine began as a small chocolate shop in Camden in 2014. They’ve been building their brand ever since, successfully getting their chocolate covered honeycomb into big retailers and supermarkets around the UK. The brand falls between the cheekiness of Twix and the high quality of Ferrero Rocher.

Despite the brand growing extremely fast, Mighty Fine’s social media content wasn’t keeping up. The content was inconsistent, didn’t match the individuality of their products, and didn’t resonate with their audience. Mighty Fine’s social channels needed to match the success of the brand and meet the supermarkets’ expectations for advertising reach.

Mighty Fine came to us to help them improve brand awareness with distinctive visual content, which could then generate more in-store and online sales. They also wanted to bring their offline and online advertising together, creating a cohesive visual brand that everyone could recognise.

Mighty Fine began as a small chocolate shop in Camden in 2014. They’ve been building their brand ever since, successfully getting their chocolate covered honeycomb into big retailers and supermarkets around the UK. The brand falls between the cheekiness of Twix and the high quality of Ferrero Rocher.

See how helped increase brand awareness and sales in all major supermarkets using social media.

Royal Nawaab

Royal Nawaab Manchester is the largest Indian buffet restaurant in Europe, serving award-winning dishes in 5-star surroundings.

Despite their 20-year history, Royal Nawaab was struggling with online brand awareness. Their social channels were underused, under-performing, and lacked identity. Their dining experience is like no other, but their social channels didn’t show it off. Plus, they were losing potential customers by neglecting social media feedback and enquiries.

They came to us for a compelling social media content strategy that would match their prestigious place in the restaurant industry.

Despite their 20-year history, Royal Nawaab was struggling with online brand awareness. Their social channels were underused, under-performing, and lacked identity. Their dining experience is like no other, but their social channels didn’t show it off. Plus, they were losing potential customers by neglecting social media feedback and enquiries.

See how we used social media to increase customers and heighten the brand on social media