Flo – TikTok & Tesco case study
-
3x
ROAS -
4,000+
Followers -
168,000
Reach
Overview
-
3x
ROAS -
4,000+
Followers -
168,000
Reach
Flo's natural care products catering to sensitive health needs encountered hurdles in connecting with TikTok's younger demographic. Their primary challenge lay in generating user-generated content that genuinely resonated and drove sales.
In response, Lipstick leveraged its vast network of UGC creators to compile a roster of influencers who not only resonated with Flo's brand ethos but also mirrored their customer persona. The Lipstick team then formulated innovative and relatable content concepts tailored specifically for TikTok's distinct environment.
This strategy entailed the creation of weekly TikTok content that was both captivating and faithful to Flo's brand identity, with the goal of enhancing the brand's visibility, fostering audience engagement, and ultimately, driving sales on the platform.