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Case Study

The Challenge

Fix-a-gym Group operates as a supplier of gym equipment in England, Wales, Scotland & NI, and came to lipstick to get help with a problem they were facing when it came to online marketing.

Fix-a-gym had been to multiple digital marketing agencies previously, none of whom had produced the sales or the return on investment that Fix-a-gym were looking for.

They wanted to know how A) they could get their business and their products in front of their ideal target demographic, and B) how could they increase sales quickly.

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The Solution

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Here at lipstick, we believe that prior research into both the target audience and the clients business itself is a crucial element of producing any digital marketing campaign.

Our in house team spent time doing a deep dive into the client’s target market, developing a detailed customer persona before creating ads that we believed would work best for their purposes.

Once a range of ads were complete, we tested them in different formats across a variety of platforms, eventually concluding that Facebook adverts and Instagram story adverts were proving to be the most effective.

Only then, after thorough testing and analysis, were the adverts scaled up and put out to their respective social media platforms.

Here at lipstick, we believe that prior research into both the target audience and the clients business itself is a crucial element of producing any digital marketing campaign.

Our in house team spent time doing a deep dive into the client’s target market, developing a detailed customer persona before creating ads that we believed would work best for their purposes.

Once a range of ads were complete, we tested them in different formats across a variety of platforms, eventually concluding that Facebook adverts and Instagram story adverts were proving to be the most effective.

Only then, after thorough testing and analysis, were the adverts scaled up and put out to their respective social media platforms.

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Watch Case Study Video

Results - 30 Day Campaign

£70,000
In Direct Sales

ROI
151x

80,000
People Reached

130,000
Impressions Delivered

£70,000
In Direct Sales
ROI
151x
80,000
People Reached
130,000
Impressions Delivered

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We are focused on working with a select group of brands, supporting them from social media marketing to influencer marketing and content creation.
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