
The traditional route is a celebrity endorsement deal, which can be hugely expensive and mainly accessible to only household brands.
But now, with the advent of the social media space, influencer marketing has become available to the smallest of brands thanks to social media influencers. These influencers have a huge number of devout followers in front of which your brand can be positioned.
The cost is usually considerably less than the traditional endorsement route and the return on investment can be huge!


Strategic
With strategic planning and timing your brand or product could be the talk of social media! We like to call it the snowball effect. By placing your product in the hands of the right influencers, the buzz on social media will start to grow.
As your brand or product shoots up the rankings, organic users will start interacting. Everyone wants to be in on the latest trend!
Influencer marketing could just be the thing your brand needs.
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