Mighty Fine began as a small chocolate shop in Camden in 2014. They’ve been building their brand ever since, successfully getting their chocolate covered honeycomb into big retailers and supermarkets around the UK. The brand falls between the cheekiness of Twix and the high quality of Ferrero Rocher.
Despite the brand growing extremely fast, Mighty Fine’s social media content wasn’t keeping up. The content was inconsistent, didn’t match the individuality of their products, and didn’t resonate with their audience. Mighty Fine’s social channels needed to match the success of the brand and meet the supermarkets’ expectations for advertising reach.
Mighty Fine came to us to help them improve brand awareness with distinctive visual content, which could then generate more in-store and online sales. They also wanted to bring their offline and online advertising together, creating a cohesive visual brand that everyone could recognise.