Royal Nawaab’s primary platforms are Instagram and Facebook, which are both highly visual but saturated with content from other restaurants. Most of the industry is posting easily replicated content just once or twice a week. Royal Nawaab needed more regular content that stood out next to the industry average.

We began by identifying what makes Royal Nawaab different. The restaurant is luxurious and award-winning, with over 70 fresh dishes, and everything is cooked live by 20 experienced chefs. This is something other restaurants can’t match, so we used their USPs to create 20 high quality monthly posts, prioritising video and imagery. We also posted at strategic times of day to maximise impressions.

Royal Nawaab has over 5000 reviews on Google, averaging at 4.2 stars. We built on this existing engagement by giving customers the detailed responses they deserve. With social media community management, we ensured comments and direct messages across Facebook, Instagram, and Google My Business received a response within 4 hours, which is exceptionally fast for a restaurant of this size.

If someone had a question, we gave them a fast, helpful answer before another restaurant would. When customers left positive reviews and comments, we thanked them and kept the experience positive after they left, because the experience doesn’t finish at the restaurant door. If anyone was unhappy, we resolved the situation quickly. This would improve the chances of individual customers making positive word-of-mouth recommendations.

To add to our on-page content, we also teamed up with food and lifestyle influencers and bloggers with appropriate followings for a family restaurant. We invited them down to Royal Nawaab so they could photograph and share the amazing dishes, luxury environment, and live cooking experience with their followers. To maximise ROI and ensure genuine engagement, we also vetted each influencer’s following.

As soon as we started posting engaging images and videos on Royal Nawaab’s social channels, views, comments, likes, and shares started to flood in. The videos and images generated thousands of views, and people started tagging friends, engaging with the menu, and making plans to visit Royal Nawaab and taste the food for themselves.

Royal Nawaab has been serving award-winning Indian cuisine for 20 years, but people had forgotten how great they were because their social presence didn’t interest or inspire. Now, their online brand has been revitalised, bringing old customers back, and creating plenty of new ones.