Virtual events are the way of the future – and we’re not talking about stale Zoom webinars and static live-streams.

No, the next phase of digital events will involve wholly digital avatars in wholly digital environments, which is where we’re headed with the metaverse and interacting in entirely new ways.

Which is why’s Snapchat’s new project is particularly interesting – as explained by Snap:

As part of promotion for the upcoming Valentine’s Day rom-com Marry Me, Snap and Universal Pictures are hosting a first-of-its-kind virtual concert event developed by Oz and featuring new music from the upcoming romantic comedy.”

The virtual event, accessible at this site, will enable fans to log in via Snapchat, with their Bitmoji character then added to the crowd, providing a whole new interactive experience tied back to your Snap presence.

Each Bitmoji avatar character will be able to:

  • Start the wave amongst a crowd of hundreds of other Bitmoji attendees
  • Release virtual doves into the arena when J-LO performs a love song
  • Trigger a series of lasers to sweep the stage and crowd for dramatic effect
  • And take advantage of many other interactive options – to perfect your virtual dance moves, blow bubbles, spawn hearts in the arena, and more.

The concert, which will feature new songs from the Marry Me soundtrack, is a first of its kind initiative for Snap, which could open up new promotional opportunities, while also helping Snap learn more about the coming metaverse shift, and how it can best align with the strengths of the format to better integrate its platform and products.